Online Marketing

Email Marketing Services

The cornerstone of any marketing plan should start with email marketing. Email marketing has a higher return on investment than other forms of marketing because you are communicating directly with people who have already expressed an interest in your brand. However, there is a lot more to successful marketing emails than whipping up some quick sales copy and hitting send. There are best practices, regulatory compliance, and branding to consider. You must put lots of care into the maintenance and growth of these lists. ePura can help you manage your lists and create compliant, targeted campaigns that convert.

As the world's largest social networking platform, Facebook is used by millions of people. Users are able to upload content, from wall posts to forums, videos, photos, private messages, and chat. For businesses, a Facebook fan page provides an excellent channel to connect to your customers, increase brand awareness, and boost conversions.

Benefits of Facebook

  • Facebook has a huge existing audience, and their pages are public and visible, even to people who do not have a Facebook account.
  • Facebook pages have SEO benefits because they show up very high in search results for your brand or product.
  • You can communicate with potential customers as well as your existing customers, allowing you to send out messages about your sales, promotions, or new products.
  • Facebook provides an opportunity for new customer acquisition that you may have not otherwise discovered.
  • Similar to the previous point, Facebook can act as another potential lead generation tool that can be used to qualify leads.
  • When someone joins a fan page, it is published in their news feed for all their friends to see, which increases brand awareness and helps grow your brand online.
  • Facebook helps you build trust and increase relationships with your customers over time by engaging them in dialogue, encouraging feedback, and sharing information that provides value, giving you a chance to connect with more customers through a medium that is used by millions.
  • Facebook can be a useful tool for seeing what users are saying about you and your brand. In addition, your Facebook profile can now be indexed in search results and, as a result, can provide another favorable listing in the organic search results of search engines.

Facebook Services Include:

Initial setup of Facebook account.
Setup of Facebook fan page.
Inviting people to join fan page.
Uploading of photos and videos to the page.
Constant promotion of company’s products and services.
Monthly promotion, management and monitoring of fan page.

Twitter is a social networking and microblogging service that allows you to answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers."

Benefits of Twitter

  • You can build brand loyalty and strengthen customer relationships, and get all the benefits of word-of-mouth marketing.
  • You can increase traffic to your main website and share promotions, news, and other relevant information with your audience.
  • You can engage customers and potential customers, and find out what they have to say about your products, services, or company via surveys and polls.
  • You can connect with customers on a more personal level.
  • You can use Twitter Search to find out what people are saying about your company or brand, and track your online reputation.

Twitter Services Include:

Initial setup of Twitter profile.
Customization of Twitter profile, including company logo and personalized wallpaper.
Daily Tweets relating to your company/products/services.
Finding other high profile Twitter users to follow your Twitter profile, as well as following others in the industry.
Monthly promotion, management and monitoring of Twitter profile.
Setup Twitter logo on your main website to encourage customers to "Follow you" on Twitter.

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